Video content is set to take over social media and the digital world. Videos are growing by ridiculous leaps and bounds each year, just check out some of these stats. By 2021, it’s estimated that:
You can see why major tech and social media networks are shifting their designs toward video-heavy content.
Smart marketers should be ahead of the curve, anticipating this new dynamic and tailoring their content for the future. Put simply, if you aren’t creating video content, you’re going to fall behind. Quickly.
When you think digital video content, you think YouTube. The master of all that is video, something like 300 hours of content are published to YouTube every. single. minute. It’s a great platform to grow your business or brand. The content you work hard on is stored, displayed well, and accessible in the YouTube library for future fans to discover.
But if you’re putting all your videos in the YouTube basket, you’re probably missing out.
If Facebook is good at anything, it’s collecting consumer data. Luckily for you, they give you access to this data in ways YouTube doesn’t. You don’t have to guess who is viewing and responding to your content… it’s all right there! Targeting and retargeting the correct audience will do wonders for your channel.
But don’t be lazy about it. Facebook doesn’t respond to lazy. Don’t share a direct link to your YouTube video, upload it directly to your Facebook page, profile, or group. Facebook’s algorithms will happily share your content across the community.
Putting it together
There are obviously several other social media streams available to you, which we’ll get to in the future. Twitter, Instagram, and even Snapchat all have their strengths and weaknesses.
Ensuring your brand is recognizable, tailored to your audience, and consistent across all channels is the key to success. The best way to do this is with a solid introduction to your content; an intro video.
No matter where you post, your fans and audience will recognize you. Standing out in the crowd will only become harder as more and more video content fills the digital airwaves. Don’t let your quality digital content be drowned out in a sea of videos.